New for 2026 Adnams are bringing Beach Eats to Norfolk.
Adnams Beach Eats offers a laid-back coastal retreat right in the heart of the Norfolk Showground, inviting visitors to unwind, recharge and soak up a true seaside atmosphere. Designed to evoke the charm of the British coast, the area features a stretch of soft sand underfoot, colourful deckchairs for lounging and a row of iconic beach huts that create a picture-perfect backdrop for a relaxed day out.
Conveniently located next to the Agriculture in Action Arena, Beach Eats provides the perfect escape from the hustle and bustle while still keeping you close to the action. Whether you’re taking a break between events or meeting friends and family, it’s an ideal spot to pause and enjoy the surroundings.
At the centre of the experience are the ever popular Adnams bars, serving a wide selection of refreshing beers, carefully curated wines and premium spirits. From crisp lagers and classic ales to seasonal favourites, there’s something to suit every taste. Alongside the drinks, a handpicked selection of local food vendors offers a variety of delicious options, showcasing regional flavours and quality ingredients.
Whether you’re looking to relax in the sun, enjoy great food and drink, or simply take in the coastal-inspired setting, Adnams Beach Eats delivers a welcoming and memorable experience for all visitors.
